Powerful Alliance: Picsart and Getty Join Forces to Challenge Adobe’s ‘Commercially-Safe’ AI
In a bold move to challenge Adobe’s stronghold on the market, PicsArt has teamed up with Getty Images to develop an innovative AI technology that promises to revolutionize the way commercial images are created and used. This collaboration marks a significant step forward in the world of digital content creation, as it brings together two industry giants with a wealth of experience and expertise in their respective fields.
PicsArt, known for its popular photo editing app that boasts over 150 million monthly active users, has been at the forefront of empowering creatives to express themselves through digital art. By partnering with Getty Images, a leading provider of high-quality stock imagery and multimedia content, PicsArt aims to leverage Getty’s vast collection of professionally-curated photos and videos to enhance its AI-powered tools.
The focus of this collaboration is on creating commercially-safe AI technology, which means developing algorithms that can automatically identify and filter copyrighted or sensitive content from user-uploaded images. This is a crucial aspect for businesses and individuals looking to protect themselves from legal issues related to copyright infringement or inappropriate use of images.
By integrating Getty Images’ vast database of licensed content into its AI technology, PicsArt aims to provide users with a curated selection of images that are not only visually appealing but also legally safe to use for commercial purposes. This new feature will give content creators, marketers, and businesses peace of mind knowing that the images they are using have been vetted and approved by a reputable source like Getty Images.
The implications of this collaboration are far-reaching, as it signals a shift in the digital content creation landscape towards more ethical and legal standards. With the rise of AI technology in the creative industry, ensuring that content is both visually striking and legally compliant is becoming increasingly important. PicsArt and Getty Images are taking a proactive approach to address this issue head-on, setting a new standard for the industry as a whole.
As the partnership between PicsArt and Getty Images continues to evolve, it will be interesting to see how this new AI technology transforms the way commercial images are sourced, edited, and used in the digital realm. With their combined expertise and resources, these two companies have the potential to shape the future of digital content creation and set a new benchmark for industry best practices.